It doesn’t need to cost a lot of money to adequately stage a home for sale and will almost certainly result in getting your money back, plus some. Which raises the question, “How much money am I going to get out of this?” While it’s impossible to predict specifics, recent data from the National Association of REALTORS® (NAR) and the Real Estate Staging Association (RESA) show that staging your home is likely to sell the property faster (and time is money) and will also bring you a higher price than if you don’t stage. Let’s look at some data. Anecdotal evidence and smaller surveys had been suggesting for years that staging was a surefire way to set your home apart from the pack. However, it wasn’t until January 2015 that NAR published a report, updated in 2017, that provided reliable facts on the growing trend and its effect on home sales. In that report, it was shown that 49% of agents witness their buyers being affected by staging in almost every instance, with 47% reporting
that at least some buyers have been affected. Thismeans that removing the clutter and putting on a fresh coat of paint before your agent even begins taking pictures for the listing will almost certainly result in more people being willing to stop looking at your house fromZillowand set up an appointment to view it in person. In fact, a large portion of agents reported in the study that their buyers were more likely
to walk through a home if they first viewed it online — assuming, of course, that the photos represented a clean, modern, and overall appealing home. Another positive effect of staging is that buyers are more likely to overlook faults in the property. This was reported by 28% of agents, meaning that a tastefully staged home can lead to a buyer overlooking things, like a smaller backyard, or the lack of the skylight they were hoping for.
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