You’ve just got to take time to find out what you do better or differently than others, and bring it to light. Keeping your ideal lead in mind, remember this question: “What’s in it for me?” Answer that question in a unique way. Put a twist on your point of difference that can benefit the seller. For instance, if you have a large team, just pointing out that fact doesn’t provide any value to the seller. Instead, focus on the availability and access a large team can provide: Calls and questions will be answered quickly, a whole team of people will work to make the transaction a success, etc.
See how you make it about them?
#5: Old Expired Listings Old expireds are similar to old FSBOs in that they didn’t sell, but old expireds actually previously listed with an agent. These are a really good source of new business. They're older, but chances are good that they're just waiting to relist down the road.
Maybe they were unrealistic about the price originally, or maybe the market improved and they’re now ready to sell. A lot of the time, the agent who listed their home didn't stay in touch after the listing expired. Maybe they had other issues with their previous agent. Who knows? But you can contact those type of leads and perhaps do what other agents couldn’t do.
The best part about old expired leads is that no one else is likely going after them. You can approach them casually, offer to evaluate their homes, and suggest any improvements that may help them sell in the future. Again, show them what you can offer that’s different from every other agent on the block. But be cautious not to badmouth their previous agent, even if they seem eager to do so themselves. Keep the conversation focused on what you can offer rather than what their previous agent couldn’t . To land leads in the two aforementioned niches, consider using one of our expired books, which offer helpful advice to homeowners whose homes previously didn’t sell. Visit authorify.com to learn more.
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