27 Ways to Get Listings

part is that you don’t pay the normal rate for those mailings. For example, I’ve done bulk mailings of a 24-page magazine for about $0.18 each. This is a great method to farm an area. You can print postcards in bulk, or you can print a flyer, a magazine, or a newsletter filled with information specifically catered to that neighborhood. It's a really good way to get in front of people in your neighborhood or in your farm area. ● Ads Online Like Facebook or Google Geo-Targeted Ads If you prefer online methods, running geographically targeted ads on platforms like Facebook or Google is a great idea. Just like you would connect with potential clients using postcards, you can hit them with ads on Facebook and Google. If you have listings in the neighborhood, run an ad and present your open house as a really big deal. Include a photo of the house with lots of balloons and a big “For Sale” sign in the front yard. That’s just one example of what you could do. ● Calls and Door-Knocking *** When you get a listing in a farm area, you should be knocking on all of the neighbors' doors. Introduce yourself and say, "Hey, I'm selling this home over here. Do you know anyone who's looking to buy in this neighborhood? I'd love to introduce them to this home." Ask them if they have any questions about the home or have any questions about the value of their own home. This is a great way to get in front of people. ***Due to many new changes in laws around the country, you need to be careful with things like cold-calls, door-knocking, and door hangers. Check with your local government to ensure you are legally able to use these methods. ● Voicemail Drops *** One of our book members, David, recently told us about a marketing strategy he uses. He loads phone numbers of FSBO prospects into a database, which sends selected prospects a message that goes directly to their voicemail at whatever time David schedules. The whole process only takes about 15 minutes to set up each morning, and he says it’s absolutely worth the time and effort: "The response has been phenomenal. People are calling back. I’m right at about 55 percent call back right now. It’s amazing!"