When you're driving around and you see estate sales, that’s a perfect opportunity to distribute some business cards or resources. If you know somebody is going to be retiring soon or moving to a retirement community, those are also really good leads.
I've also heard of real estate agents visiting retirement communities and leaving a book or multiple books on topics such as how to sell their home or how to downsize. As new residents move in, they might take a book and get some tips on how to deal with their home. They’ll think of you if they want to pursue that.
Because of the “windfall” nature of inheritances, investors heavily target this niche. Unfortunately, many of these homeowners are eager to sell, and their impatience causes them to make under-informed decisions. As real estate agents, it’s our chance to help these folks. Help them through a tough time in life. Help them get a fair price for their home. To land leads in this niche, consider using our inherited book, which takes a sensitive approach to helping people sell at a difficult time. Visit authorify.com to learn more. #10: Real Estate Investors Another really good source of leads that a lot of agents overlook is investment homes. Because real estate is a huge place for people to invest their money, there are a lot of different types of investors out there who do things like fix and flip, buy and hold, and invest in vacant lots. There are a lot of ways to tap into those communities. You can go on a meetup app, like Meetup.com, for example, where you can find local investor communities. You can join those communities and attend their events. If they're doing a meetup at a hotel or at a convention center, you can go there and network with all of the people who are looking to invest their money into real estate properties. As you learn more about investors and the homes they are looking for, you’ll only get better. If you know how to spot investment homes and evaluate them, you’ll stay one step ahead of the investors. In that case, you can go out and find people who already own investment homes, then contact them and say, "Hey, are you looking to buy any more investments at the beach, or in your community? I only ask because I have seen this terrific property...” This can potentially be a really good source of business. I've seen a lot of agents tap into that industry in many different ways. We're actually in the middle of writing a book that real estate agents can give to real estate investors to educate them about the benefits of working with an agent. Visit authorify.com to learn more.
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