27 Ways to Get Listings

Earned Lead Sources When you go out to earn a new client’s business by doing some legwork, you’re getting what I refer to as earned leads. In a way, all leads involve some work on the agent’s part, but earned leads are a bit different. The 15 previous methods we talked about were compiled leads, such as searching for FSBOs or expired listings. Earned leads require you to directly work with other businesses or people to gain clients. #16: Online Sphere The first way to earn leads is by using your sphere of influence through social media. Social media is a really good way to tap into a lot of leads quickly and stay perpetually in front of them. If you want to build up a community on social media, there are a few things to keep in mind. ● The first is to work your sphere of influence as it already stands by communicating with them, engaging with them, and in general, just staying in front of them. Social media is probably one of the most effective ways to strengthen and build that personal relationship between you and your prospects. ● Another tip is to use the social media platforms you love and enjoy. Make sure you are accessible (as in, don’t make your accounts private). You're in the business of communicating with people and building a relationship, so be public with your accounts on Instagram, Facebook, etc. With those boxes ticked off, it’s time to go out and find your past clients on social media. If you have their phone numbers or email addresses, most of the time, you can pop them into Facebook, for example, and easily connect with them. You can friend them or follow them and engage them by doing things like commenting on their posts. Hopefully, they'll follow you back. Once you are connected with your sphere of influence on social media, you want to engage with them as much as possible: Post comments, like their photos, send them messages, etc. Let's say they post a sunset photo: You can comment something like, “Oh, that looks so cool!” — you know, a natural comment you would probably leave on any other friend’s post. If you start pushing your brand or sounding like a troll, you’ll get unfriended. Be genuine, and use common sense.