27 Ways to Get Listings

#17: Facebook Facebook is a great tool you can use to not only stay in touch with your sphere of influence and everybody you know, but it's also a really good way to bring in new leads. There are a lot of different ways to do this. You can join local Facebook groups, comment on posts from local stories or local businesses, or you can engage with people you know are in your community. Let’s say, for example, that you know wealthy people are eating at Ruth's Chris Steak House and they all live at the beach. You can go to that Ruth's Chris's Facebook page, and you can start engaging with all of the people who are commenting. You can start trying to build a relationship with individual posters. It can be a little weird if you approach this the wrong way, so make sure you comment naturally and don’t jump into promoting yourself. When you're posting content to your own Facebook account, you can integrate your business into that content. You can post information about your listings, reviews from customers, pictures with you and other agents in your brokerage, or pictures with clients getting their keys. When you post a picture, tag the people in the photo so their friends and family know to come to you when they want to buy or sell a home. This is a really good way to not only show the people with whom you're working that your business is thriving but to also show their friends and family that you're making things happen. If you get a review from somebody on Zillow, Yelp, Google, etc., you can post that, as well. You can post helpful resources like housing stats. If you have a flyer with listings, a book, or a brochure, you can post that there and offer it out for free. A lot of the real estate agents who use the books from Authorify post their book covers on social media and say, "Hey, do you know anyone who could use a book about selling their home for top dollar? If so, message me, and I'll happily give them one." There are a lot of different ways you can engage with people on social media and get more business. Here are some key pointers: ● Keep your page up to date. Make sure your contact information (including your website) are all relevant. ● Keep fresh photos in your albums, as newcomers to your page will want to see photos. Offer photos of recent listings, as well as recent homes sold, if you have them. ● Don’t be afraid to ask clients if you can post a happy photo of them in front of their new home.