● Aim for a few photo posts a week, and try to post as late in the day as possible, or even in the evening, when more people are scrolling through and likely to see your post. Stories can be posted more often, and should be, since they last only 24 hours. ● Use the “Insights” feature to gain knowledge about your followers, such as their ages, locations, genders and times of day they visit your feed. ● “Regram” posts from influential people in the industry — or anyone you think is worth a follow — and give them a shout-out in your caption. People will likely return the favor. ● Talk to your followers as much as possible. Ask questions and invite comments to photo threads. ● Contests are a great way to engage with followers. Come up with a catchy hashtag for your followers to use and ask them to repost your content for the chance to win. Or ask people to comment on a photo and pick a winner from comments. When someone wins, share their profile on your feed and let your followers know. ● Use Instagram’s fun filters and effects when you post a story. Add music, locations, hashtags and even ask questions to encourage your followers to engage. #19: YouTube and Video Creation You might not think of YouTube as social media, but there are multiple ways to use YouTube as that kind of platform. Videos can be cross posted on other platforms, as well. For example, if you record a video for your listings, you can easily post that on Zillow and Facebook and YouTube. Once your video is on a platform, you can tag the local area, or you could put “Home for sale in [neighborhood name]” as the title of the video and get some local people to visit the page. If you're optimizing the video for the right keywords, chances are good that local residents will find it, especially if there's not much competition in that area. The best part is that you can create great video content on your phone. We use a smartphone gimbal for our Facebook Live videos. It has a little light and microphone and stabilizes our video shots. It only costs between $100-$200 and makes our videos much more professional. This is a great option if the home isn’t expensive enough to justify hiring a professional videographer. With the gimbal setup, you can just do it yourself. It's easy to carry it in the car — it fits right in the glove compartment. Just get in the habit of doubling back through the house filming as you go when you’re done taking listing photos. Here are some key pointers: ● Once you’ve uploaded video, you should tag it with all sorts of local information. This can be as simple as mentioning an event that's happening in the neighborhood. If you properly
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