27 Ways to Get Listings

think that they were also real buyers, and it spiked the price of the home. We would sell 30% to 50% of the homes during the weekend that we did the mega open house. So believe me when I say that open houses are a really good way to get leads and sell homes. And this wasn't even a hot market! It was during the recession, a horrible time to be selling homes. So when it comes to signs, I would do as many as you can get away with. Put up “just listed” flyers, mail out postcards, hang up door hangers — just go crazy. If you do decide to mail the neighborhood, do Every Door Direct Mail (EDDM). It's about 17 to 18 cents per postcard. It's a lot cheaper than mailing things yourself. One of our agents, Debbie, got 4 listings and 3 buyer clients by handing out books at open houses. “At one of the open houses, I had a family come through, and I gave them one of my books about the Secrets of Wealthy Home Sellers. They are buying a $595,000 home that is closing on August 3rd. And I will be listing their home for probably about $400,000 to $425,000. Basically, that all came from giving them my books at my Open House.” ● Have Information Ready for Nosy Neighbors When you throw a successful open house that’s well-attended and highly promoted, you show that you know what you're doing. If you want to push that impression even further, having a personalized book shows that you're different. It’s a really good way to paint yourself as an authority. If you don't have a book yet, you can learn how to get one at Authorify.com. ● Knock on Neighbors’ Doors Finally, another thing you can do to promote your open house is to knock on doors (remember, be sure to check your state laws before you do). Introduce yourself to all of the neighbors, invite them to the open house, and get them to come to the event. You want people to come through the door and experience what you do differently as compared to everyone else. Everyone who walks in is a potential lead. Quick recap: ● Arrange the open house as close to the listing as you can. ● Put up tons of signs, mail out tons of postcards, and knock on doors. ● When people show up, have something to give to both buyers and sellers, such as your own book. You want to separate yourself from other agents.