27 Ways to Get Listings

are relaxed and wandering through the event without a care in the world. If a real estate agent showed up at that art walk, I believe they would absolutely crush it. I think they would get a lot of listings, and I think they would build a lot of rapport with wealthy individuals who could potentially contact them to sell their home. I think it'd be a phenomenal way to grow your business. I highly recommend it. #24: Public Relations Another source of business — and this is one that a lot of agents don't think about — is public relations, or PR. In this case, PR refers to going out and getting publicity in your local community. There are a lot of low-entry ways to do this, anything from getting onto a local blog, onto a local Instagram account, or even getting on the local news. If you have something of value to offer or you're an expert in a particular neighborhood, you can easily find people who are writing stories on those topics and offer to contribute as a resource for them. You can build a relationship with the people running stories at the local news channel, or the people writing for the local paper. You want to try to be a resource for real estate in your area. My dad is a real estate agent, and he connected with a local paper, a local blogger, and even the local radio station. He would offer real estate stats about his market. As the market was changing, he was their resource for a lot of questions, and it made him look great. He could easily repost his involvement with these PR opportunities to his social media accounts, positioning himself as even more of an authority. This is a really good way to put yourself out there and to strengthen your position. #25: Advertising to Generate Leads Traditional advertising is still a terrific way to promote your business. There are obviously a lot of ways to do this, but I want to talk about the three most important ones. Before I get into those, there is something you should take into consideration anytime you're going out and doing advertising, especially online advertising: Think about how you position your offers. There are two ways to do this. ● Unbranded Advertising The first method is not to advertise yourself specifically as a real estate agent, but rather offer something of value that might compel potential home buyers and sellers to interact, even if they aren’t specifically looking to sell their homes in the immediate future.