27 Ways to Get Listings

In other words, if you work a lead and they don't convert, you can drop them into a custom audience on Facebook and advertise to them. Even if you buy leads or you generate leads on a landing page, those leads should be retargeted. You should stay in front of them, make them offers and turn more of them into clients down the road. Facebook targeting can also be helpful with warm audiences. You can retarget people who visited your website, for example. There are a lot of ways to use Facebook ads to generate new leads and turn them into listings. #26: Retargeting Another really good way to get listings is retargeting. If you have a blog or a website that talks about you and your local community, you can install retargeting pixels for all the major ad platforms, like Google or Facebook. Using Facebook pixels gives you access to Instagram, as well. You can then retarget all those visitors and follow them around the internet with your ads so that you're staying in front of them and bringing them back. It's especially effective when you're running something like a Facebook ad for a free house value site, as an example. We've all seen real estate agents doing that. When visitors go to that website but don't convert, you can capture them with a retargeting pixel and follow them around to other websites. You might then be able to bring them back and turn them into a conversion. #27: Print Ads Finally, the last way to score some leads is print advertising. I know a lot of people have abandoned print for online media instead, but print is still really effective. I know an agent who ran a $300 ad in his local newspaper advertising his book, and I think he listed three or four homes from it. That’s a really impressive return on investment. There are also real estate magazines that focus mainly on listed homes that you might want to use for a print ad. However, there's no reason you couldn't go in there with a house value offer or an ad for your book. You should be looking for ways you can position yourself as different from all the other agents who are just advertising homes or listings. If you're running ads, you can go blind, you can go branded, you can make an offer, you can advertise your book, or you can advertise your listings. The list of potential ideas is very long. The point is that printed media is still a great platform, and you can likely get competitive prices because there's so much competition in the online world.