Sphere of Influence
#1: Referrals The first of the 27 ways is probably the most obvious: referrals from your sphere of influence . But it’s not enough to just say, “Go get referrals.” Let's talk about some ways to stay in touch with your sphere of influence, to communicate with them, to build relationships and prevent them from going dormant. When I was a new agent, I would go out and work really hard for a client. I would earn their business, and then, I would help them buy or sell a home. Then I would disappear and never talk to them again — and that was a big rookie mistake. If you don’t stay in touch after you’ve successfully helped someone buy or sell a home, you’re missing out on a major opportunity. So let's talk about some ways to stay in touch with them — to stay at the top of their mind, so to speak, without spending a fortune and without driving yourself crazy. ● Interact on Social Media . Social media is probably the easiest and fastest way to connect with your clients. Chances are, most, if not all, of your clients use social media, so the groundwork is already there. However, no one — including your former clients — wants to be constantly bombarded with personal messages asking them for referrals. Social media is all about casual interactions. You can comment and “like” content your former clients post, but don’t go overboard. Try to maintain friendly, engaged, yet low-pressure interactions. You can message former clients once or twice a year to see how things are going and offer to help them resolve any issues or answer any questions they may have about their new homes. There are many times that a personal update is appropriate and very much appreciated. For instance, if a former client finds out she’s having a baby, you can message her your congratulations. ● Mail a Monthly Postcard, Letter, Newsletter, or Magazine. When you're expecting a package, you can’t wait for the mailman to drop it off so you can tear up the box and get to the contents, right?
2
Powered by FlippingBook