27 Ways to Get Listings

Your clients are also part of the 79% of consumers who act on direct mail immediately , compared with 45% who act on email communication. Mailing your former clients a monthly newsletter of some kind is a great way to maintain contact. Depending on what kind of newsletter you send, it doesn’t even have to be that expensive. You can send a monthly letter for pennies. ● Email Useful Resources, Information, or Tips. Statistics show that 91% of people check their emails daily. That’s why email presents a huge opportunity to maintain engagement with former clients and offer them entertaining and potentially valuable content. However, a great email blast isn’t as simple as writing a message and hitting “send.” Here are just a few pointers when you’re creating or sharing content with former clients: ○ Connect on a local level. People want to know about upcoming events, unique places to visit, and general happenings in their town. If a former client happens to attend a great event you recommended, they’ll remember you for recommending it and remember you if a friend asks for a referral. ○ Offer low-pressure real estate advice. Home improvement ideas, gardening and lawn tips, and decorating advice are great topics that are relevant to the services you offer but won’t come across as an attempt at a sales pitch. ○ Include photo and video content. People love to look at photos and watch videos. Spruce up what you share with multimedia content or link to existing content. ● Blog and Promote It to Your Sphere The beauty of creating a blog is that you can create an awesome post and then use that content in multiple ways. You can create a post with similar information — like the topics suggested above (home tips, photos, advice, etc.). Once posted, you can then email your blog posts to your former clients and promote them on social media. You could even print them out and mail them. The bottom line is that you can create helpful content once and redistribute it in multiple ways. It’s a great way to get value out of any work you do. When you're running a blog, an editorial calendar can help you keep track of your posts. Publishing your posts on a schedule helps you stay organized and can help former and potential clients keep up.