27 Ways to Get Listings

Writing and publishing your real estate blog content may be an effective strategy in the short term. But if you’re not tracking the topics you cover and the types of articles you produce, along with the frequency at which you publish these posts, you won’t manage to provide the greatest value to your audience. ● Use Facebook Custom Audience Tools Another method a lot of people don’t know or think about is creating a Facebook custom audience. If you set up an advertiser account with Facebook, you can even go in and import your leads using their email address or phone number. Here is how to do it: ● Go to your business page and click at the top where it says “Ad Center.” ● Click on where it says “Audiences” on the left side. ● Once you’re under Audiences, you can edit “Audience Details” to suit your preferences, narrowing items such as age, location, and even interests. Once you have it all set up, you can spend a really small amount of money to boost your content to those leads. The content you boost doesn’t have to be anything extravagant — stuff to stay in touch, information about a new listing, or even a new review you received. By paying that small amount of cash, your name and business are constantly in front of people whom you've already done business with. It's a fast and simple method that ensures they don't forget about you. ● Call and Have a Conversation Another really old-school method that is still effective is calling and having a phone conversation. Once a quarter, for example, you could call all the people in your database who are likely to refer you and just touch base with them to see how they're doing. This doesn't have to be a complicated script — it's all about being natural and keeping it personal. Conversation examples could be: “How are you enjoying your new home?” or “Do you need any help with things around the house? I can put you in touch with a good local contractor.” You can also reference things you previously discussed or that you recently saw on social media, such as a new employment opportunity or recent graduation. Chances are, they won’t ask for any assistance from you, but the communication lets them know you care and are available, which is what you’re going for.