William and Mary Genzler - Elgin, IL
My wife and I used Richard for both the purchase of a new house as well as the sale of our old residence. All total, I believe we looked at over 25 houses and bid on five over the course of about 18 months. Our story is a little out-of-the-ordinary in that the sale of the first house we bid on was canceled by the seller, a situation not seen by most realtors. The story became even more bizarre in that the seller decided to go ahead and sell after all and asked us to bid again on the house, which we did. The unbelievable part is the seller backed out a second time! Not only did we not get the house we really wanted but Richard did not receive any compensation. Richard just kept on looking for the next opportunity and in the end, found us a better house in a better neighborhood. My wife found Richard’s website by just searching properties listed on online sites. Richard added us to his property notification list which gave us a heads-up on either property just listed or about to be listed. Richard tailored the notifications to fit our criteria such as house style, location, and price. We had used just one other realtor in the past to help us sell a house and that person basically just listed the house and facilitated a showing and showed up to get paid at the closing. Dealing with Richard is an entirely different experience. His knowledge of the market and, more importantly, knowing what buyers are actually looking for made all the difference in selling our house. Richard did not just put our house up for sale he developed a sales/marketing plan to attract not only buyers but also realtors who represent prospective buyers. Some of his marketing tools included recommended cosmetic improvements such as new chandeliers, a focused e-mail campaign to most of the other local realtors to unique features cards placed strategically around the house that highlighted an item such as a wood burning fireplace or a new roof. What Richard brings to the table is attention to detail. Selling a house is all about marketing and understanding what it takes to get the most dollars but not be overpriced. Sometimes it is the smallest detail that can close a
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