PRINCIPLE 2 - Show respect for the other person’s opinions. Never say, “You’re wrong.”
PRINCIPLE 3 - If you are wrong, admit it quickly and emphatically.
PRINCIPLE 4 - Begin in a friendly way.
PRINCIPLE 5 - Get the other person saying “yes, yes” immediately.
PRINCIPLE 6 - Let the other person do a great deal of the talking.
PRINCIPLE 7 - Let the other person feel that the idea is his or hers.
PRINCIPLE 8 - Try honestly to see things from the other person’s point of view.
PRINCIPLE 9 - Be sympathetic with the other person’s ideas and desires.
PRINCIPLE 10 - Appeal to the nobler motives.
PRINCIPLE 11 - Dramatize your ideas.
PRINCIPLE 12 - Throw down a challenge.
178
Powered by FlippingBook