A Shortcut to Distinction - A Biographical Sketch of Dale Carnegie by Lowell Thomas
It was a cold January night in 1935, but the weather couldn’t keep them away. Two thousand five hundred men and women thronged into the grand ballroom of the Hotel Pennsylvania in New York. Every available seat was filled by half-past seven. At eight o’clock, the eager crowd was still pouring in. The spacious balcony was soon jammed. Presently even standing space was at a premium, and hundreds of people, tired after navigating a day in business, stood up for an hour and a half that night to witness - what?
A fashion show?
A six-day bicycle race or a personal appearance by Clark Gable?
No. These people had been lured there by a newspaper ad. Two evenings previously, they had seen this full-page announcement in the New York Sun staring them in the face:
Learn to Speak Effectively
Prepare for Leadership
Old stuff? Yes, but believe it or not, in the most sophisticated town on earth, during a depression with 20 percent of the population on relief, twenty-five hundred people had left their homes and hustled to the hotel in response to that ad.
The people who responded were of the upper economic strata - executives, employers and professionals.
These men and women had come to hear the opening gun of an ultramodern, ultrapractical course in “Effective Speaking and Influencing Men in Business”- a course given by the Dale Carnegie Institute of Effective Speaking and Human Relations.
Why were they there, these twenty-five hundred business men and women?
Because of a sudden hunger for more education because of the depression?
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