If you’re selling your home and you don’t want your agent to also work with the buyer of your home, it’s your right to say so in the listing agreement. This is also true for buyers. A buyer can get out of an agreement with an agent if they are interested in purchasing a home their agent is listing. When it comes to dual agency, there are some advantages for the seller. • Trust has already been gained with your listing agent, so representation for the buyer has been established. • Your listing agent will have already covered and researched your neighborhood’s market to gain buyer inquiries, which means your agent will be working from all sides of the transaction to sell your house faster, and with more incentive. • Your agent may work with corporate relocation buyers who need to find a house quickly. There are also cons for the seller when it comes to dual agency, and they are: • You can’t be advised by your agent as thoroughly when they must act as a dual agent because impartial facilitation is required. • Your listing agent is not allowed to negotiate the best or highest price for you if also negotiating the best terms for the buyer. Buyers and sellers can avoid surprises or missteps in a dual agency sale by ensuring they have clarified important details with their agents ahead of time. Do this by using an exclusive buyer agency agreement, or a listing agreement. 11
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