CHAPTER 1 Introduction
The largest investment most people will make during their lifetime is their home. This means selling a home — whether it is a single-family home, condominium, or halfplex — most likely is the single largest, most complex transaction a person will ever undertake. In this book, I have provided actionable insight into how best to market your home. Let this book be your go-to resource for information, strategies, and techniques that can be put to work to sell your home quickly and for the best price possible. While looking through the chapters, take time to learn and master the secrets of successful homesellers. In Part 1 (chapters 2 through 7), the process and importance of preparing your house for sale is examined: how to present it to get top offers, a discussion regarding which upgrades will make the most difference in ROI, and the “80/20 rule". Part 2 (chapters 8 through 10) delves into successfully pricing your home, finding qualified buyers, and how to avoid common costly mistakes. In Part 3 (chapters 11 through 15), we examine the critical topic of negotiations — what to expect and how to conduct them — and finish with a look at what engaging a real estate professional brings to your transaction. Selling a home is stressful. Real estate transactions involve dozens of decisions and a substantial investment of a homeowner’s time, energy, and money. After you learn the secrets, tips, and 1
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