features that make it special (the remaining 80% of your home still affects the buyer’s decision, so do not neglect it completely). The idea is to place emphasis on your home’s unique characteristics and not try to showcase everything. For example, when marketing your home, only display a few pictures of the most sought-after aspects of your home (e.g. the kitchen, primary suite, swimming pool, etc.).
BUYERS ARE SEARCHING FOR UNIQUE FEATURES
Keep in mind that buyers are searching for unique features. Therefore, you must discover your home’s most attractive and unique features and improve them to their highest potential. Compare your house with others in the neighborhood to see what makes yours stand out. Your selling point will not be any of the common features your home shares with the other properties on the market. Instead, use your home’s unique features to grab the attention of buyers who are interested in those distinctive attributes. Decide upon, improve, and spotlight the unique features of your home in marketing copy, photographs, and showings. Do not spend much time explaining how the storage room can be converted to another full bath; instead, lead the dog-owning prospect to the fenced-off dog run in the unusually large backyard. If the home has a certain feature a buyer is specifically looking for, highlighting this aspect in marketing efforts will attract interested buyers willing to pay the asking price.
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