CHAPTER 8 How To Price Your Home our Home
The purpose of this book is to provide insight and guidance on how to sell a home quickly and for more money. Previous chapters concerned real estate sales terminology and concepts, with a heavy emphasis on the dos and don’ts of getting a house ready for the most effective presentation. The goal of upcoming chapters is to help you understand pricing, marketing, and negotiating.
PERCEIVED VALUE vs. MARKE s. MARKET VALUE
The perspectives of buyers and sellers play a significant role when placing value on a home. A home's perceived value is not necessarily the same as its market value. For example, your home has an abundance of mature trees — a plus in your mind, but a buyer who loathes raking leaves will see that as a negative. If a buyer’s perceived value of your home is greater than your asking price, the buyer will be more willing to make an offer. On the other hand, a buyer’s urgency to buy disappears, the closer the buyer's perceived value is to your asking price.
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