CHAPTER 9 Finding Buyers
You now understand the importance of pricing, but the question remains, how do you find buyers? The single most valuable tool for finding ready, willing, and able buyers is an aggressive marketing plan.
MAXIMUM TARGETED EXPOS TED EXPOSURE
Long gone are the days when a home was sold by simply putting up a yard sign, running a classified ad in the local newspaper, and holding open houses. Today, over 90% of homebuyers begin their house search on the internet. In today's marketplace, to be successful, a home must gain online exposure. Not knowing how to do so is perhaps the number one reason why sellers employ the services of a real estate professional. Top agents have the knowledge and technological ability to reach a large audience of buyers. They also have the skill to write effective marketing that “pulls” buyers toward your listing. In particular, top agents know how to place your listing on all the major real estate portals, such as Zillow, Trulia, Realtor.com, Redfin, etc. Buyers flock to these websites to find new listings. Top agents know how to capture leads from these sites, as well 43
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