as from single property websites and social media outlets such as Facebook. Real estate agents offer many other marketing advantages. For example, an agent can send an email flyer pitching your listing to every agent in every syndicated MLS in your area, which means your house will come to the attention of literally tens of thousands of agents. Anyone of those agents could currently be working with the perfect buyer for your home.
OPEN HOUSES
Regardless of the numerous technological innovations that have turned real estate sales into a world of virtual shopping, open houses remain a vital feature of the real estate sales process. An open house is the perfect opportunity to minimize the disruption to the seller’s life by combining many showings into one. Before scheduling an open house, the activities calendar of your area should be checked to avoid conflicts such as annual festivals, holidays, and sporting events, to ensure there is nothing happening that could conflict with attendance. Directional open house signs should be placed not only in front of your house but also strategically at every major access point into your neighborhood. First, be sure to check for local restrictions because many HOAs and municipalities have rules relating to where, and for how long, open house signs are allowed to be displayed. Do not be too concerned if you get a lot of “looky-loos” who are not really interested in buying. People talk, and there is honestly no better advertising than word-of-mouth. Open houses can be
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