they like. A buyer might pass by your house while on their way to visit a friend or while on the way to an open house down the street. Hangers and riders are effective ways to capture a buyer’s attention. For example, “Honey, Stop the Car” and “Make Offer” function as calls-to-action. “I’m gorgeous inside”, “Bonus Room” and “Swimming pool/spa”, highlight features of a property that are not visible from the street. A brochure or flyer box is also an effective way to garner interest. However, do not make the mistake that most everyone makes: Listing the price of your house on the flyer! The goal is to establish communication with a potential buyer, not allow them to eliminate your house from consideration because they think your price is too high or that it is out of their price range. Most often the scenario goes like this: A couple is driving down your street. They like the neighborhood and they like the appearance of your house. The driver stops the car and urges “honey, jump out and grab the flyer”. Moments later they continue down the street and you never hear anything from them. What just happened? Most buyers are attracted to homes priced higher than what they are qualified for. If your house is priced above what buyers feel they can afford, they will cross it off their list. Remember, the goal is to establish communication. By not giving buyers what they want to know the most (the price), you increase the chance of them contacting your agent and potentially submitting an offer. Moreover, you might be willing to help buy down the interest rate on a buyer’s loan in order to keep the monthly payment within the buyer’s affordability range, but a buyer will not know that unless your agent has the opportunity to relay that information.
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