Also, it is important that your agent is prepared to refer buyers to a trusted local lender. All too often, buyers turn to internet lenders such as Rocket Mortgage to find out what price they can afford. However, a good local mortgage broker familiar with many types of loan programs such as first-time buyer financing and government grants, might be able to qualify the buyer for a higher priced home than they originally were told they could afford.
PHOTOS ARE ESSENTIAL
Photography is an essential tool for showing off the best features of your home. Beautiful engaging photos of your home make the best first impression. Bright and colorful shots of welcoming spaces encourage buyers to imagine themselves comfortably and happily living in their future home. To repeat, the most successful agents do not try to showcase everything. In the Multiple Listing Service (MLS), they only display a few pictures of the most sought-after aspects of a home (e.g. the kitchen, primary suite, swimming pool, etc.). The best agents do not make the mistake that most real estate agents make of showing dozens and dozens of pictures of everything from toilets to water heaters! Buying a house has always been a process of elimination. However, unlike times past, when buyers had to physically tour a home before they could eliminate it from consideration, in today’s market, buyers simply surf the internet. If a buyer sees something about a house he or she does not like, then the house is quickly eliminated with a swipe or a click. Therefore, the secret to selling a home today is to not do anything that will encourage or allow a buyer to eliminate the home before the buyer actually sees it in person.
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