CHAPTER 10 Common Seller Mistakes
Save yourself time and money by avoiding the potentially costly mistakes outlined below.
Mistake #1: Hiring an agent based on the highest price suggestion
Choosing a real estate agent simply because he or she suggested the highest listing price for your home is not a prudent decision. Instead, select an agent who can provide you with a competently prepared CMA and a solid innovative marketing plan. The person you choose to sell your home should be knowledgeable, trustworthy, and quick to answer questions or concerns regarding the entire selling process.
Mistake #2: Guessing your asking price
Basing your home’s asking price on what your neighbors down the street listed their home for is not a reliable method. Do not assume your house is worth the same amount. If you underprice your home based on your neighbors’ asking price, that may decrease the time to sell your home, but you might leave thousands of dollars on the table. On the other hand, nothing loses potential buyers faster than an overpriced home. In order to avoid this mistake, let a Comparative Market Analysis (CMA) be your guide, along with the advice of a real estate professional. A CMA performed by a competent and trusted real 51
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