About Jim Westerfield Jim was raised in Dayton, Ohio with 4 siblings. As a child, Jim aspired of owning his own company. In 1980, after graduating with a Bachelor of Science Degree and a concentration in Marketing, he started a computer company in Michigan. With a lot of blood, sweat and tears, over a period of 18 years, he was able to grow the business from a two-man company to a company with over 120 employees. His company was recognized as being in the top 5% of its kind of business in the United States. Implementing strategic and targeted marketing systems was one of the keys to their tremendous success. He sold his company in the late 1990's and "retired". Well, truth be known, he had too much energy to retire and found himself moving to SW Florida and getting into the real estate industry. Jim was taught at a young age that if you want something in life, you must work hard for it. So that’s what he did. Starting in real estate in the early 2000's, Jim learned what all the 'industry experts' said to do to market homes. But, after doing what they advised, he realized that virtually every agent was doing the same thing to market their listings. They were merely HOPING some buyer would see their home with mass marketing techniques and status quo strategies like flyers, open houses, a sign in the front yard, and entering the listing in the MLS. Jim has never been one to just follow the crowd. He has constantly searched for better ways and creative innovations to better the systems to get better results. Frustrated with the status quo, Jim developed a proprietary marketing system called "iFiND™". iFiND™ goes way beyond traditional mass marketing. Tapping into his marketing and technical background, he and a team of very gifted gurus developed a marketing system that is revolutionary for the real estate industry.
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