It is almost always expected that the prospective tenant will start with a counteroffer, so much so that landlords inflate listing prices frequently in expectation of this. A good broker will know how much it is inflated and guide you in this step. I usually recommend submitting a letter or email with your counteroffer. This way the letter will include selling points on your needs and why you want them in order for you to be the best tenant possible. Get as specific as possible while explaining your thoughts, citing the reasons you are pushing for certain points. If you have other cheaper options, tell the landlord. If the price isn’t lining up with the building’s value, say that. These talks may go back and forth so it is more than okay to follow up on the phone in one or two days. You need to know where the landlord stands by then, anyway.
FIND A THIRD PARTY FOR AN OPINION
Imagine getting referred to something you are already using. That is the ultimate confirmation of your decision to use it. See if you can’t find another company or any type of innocent bystander in the business world to confirm your eventual choice. Maybe even just visit another tenant in your future building. Ask them about their landlord and see if you can see what they pay. If you share your rent first, they are more inclined to share theirs. Use this as a gauge.
WRITING A COUNTEROFFER
This needs to read like it is presented from your business and not you personally, even if you are the sole owner. This is like a sales pitch. You want to ask the landlord for terms that work better in
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