CHAPTER 1 Why Should You Read This Book? ead This Book? Ever wonder why two identical houses sell for entirely different prices? Why does one house sell for $288,000 $288,000, while another house, identical in every way, brings in $302,000? $302,000? It just doesn’t seem to make any sense. The truth is similar homes sell for varying prices all the time. It happens across the country, in markets large and small. Surely, there must be a reason! The fact that some houses sell for more money than others is not a matter of luck, there are no magic tricks that will guarantee you get the best deal possible. The truth is that higher prices and quicker sales are the direct result of careful planning and preparation, that is why I want to share with you a copy of this Book which together with my Marketing Plan creates an excellent strategy for a successful sale. To find out how I would market your home, please go to www.Braulio.Realtor and click on the “My Listings” tab. Please, keep in mind that while anyone can list your home on the market, not everyone can sell it fast for top dollar, while ensuring a smooth transaction and minimizing stress for the homeowner. The fact is that selling a home involves much more than simply taking some photos and posting them on the MLS (Multiple Listing Services). Even in a seller's market, proper Home Preparation and a proven Marketing Plan are crucial and a Specialized Listing Agent excels in both of these areas, driving higher demand and increasing the chances of a higher sales price in a shorter period of time.
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