Knowledgeable? Is the listing agent familiar with the current market and able to price your home strategically? Does he/she know what is unique about your neighborhood to distinguish your home from the competition? Does he/she know what to highlight in your area to attract buyers? Commitment? A listing agent must pay close attention to: • Your specific needs, understand your goals, • Communicate well returning your phone calls and emails the same day, • Advising you on pricing and staging, • Implementing a comprehensive marketing plan to expose your house for buyers through as many channels as possible, • Coordinating the home-showing process with your family's needs in mind, • Presenting all offers and advising you on the terms and contingencies contained within, • Negotiating on your behalf for the best offer, Monitoring the buyer's loan process, • Coordinating and supervising the preparation of all real estate closing documents and guiding you through the closing process, • During the entire listing, from start to finish, always representing your best interest and be quick to follow leads. Adviser? An agent should advise you on conditions and staging to help you get the highest possible price in the shortest amount of time.
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