CHAPTER 1 Seller Introduction Dear Home Seller, Since becoming a Realtor®, In 200, I have had to find a balance between two extremes common to many salespeople. I am drawn to real estate because it is a “people” business and we knew that helping people was essential to our careers, but the way this industry works seems contradictory to that. It seems that you have to project confidence and knowledge, which is okay, but even more, it seems that you even need a sense of superiority, a huge ego to succeed, since most agents attract business by telling prospects how great they are. I learned that these were thought to be the qualities of the stereotypical “top-producing” real estate agents, when in actuality, the most successful agents do put customers first. In fact, they seemed to put almost everyone else first, family, friends, even their competition if that made the situation better for everyone involved. In other words, they became servants and in the truest sense, humbled themselves. Strange words, you’re probably thinking, from someone who promotes themselves as much as we do. I promote myself not to put myself in the limelight, but to remind you that I am here, intend to be for years to come, and I am eager to serve you like no other Realtor® you will meet. The following Pre-Marketing Proposal can never take the place of a personal meeting, but it will give you a chance to know a little more about us, our beliefs, and the step-by-step plan we use to successfully sell each home that we market. That way, when we do meet, we can place our full concentration on what’s most important to you, to your needs. Together we will determine the highest possible price the current market will bear, and determine who the targeted buyers for your home may be and develop the marketing strategies to attract them. These targeted buyers are almost always willing to pay the highest
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