than the actual price, he will be more willing to buy more quickly. The urgency to buy diminishes the closer the price and perceived value become.
SELLING BY SHOWING OFF
Before the Internet, cell phones, and the social media craze, buyers looked for a home by perusing the local multiple listing service (MLS) book filled with tiny, mostly grainy images of homes. Photos of featured homes were larger and sometimes in color, but most were black-and-white, amateur photos. The photo was insignificant compared to the information provided below it. Nowadays, the reverse is true. Photographs have become the most effective “bait” to attract future homeowners. Recent studies show that 89% of buyers use online tools to shop for homes before contacting a real estate agent. They peruse the web, finding homes that appeal to them and then contact a Realtor®. What will make the best first impression? Beautiful, engaging, crystal-clear photos of homes, inside and out. Getting your home sold quickly requires maximum exposure. Online marketing through photographs is one of the most important ways to market your home. Listing photography is a great tool for showing off the best features of your home. Bright and colorful shots of welcoming spaces encourage buyers to imagine themselves comfortable and happily living in your home. By focusing on the unique aspects of your home, like large rooms with great views or amazing architectural features, you can generate genuine interest. Stage your home to give the appearance of space and light in every photo, as long as you do it without distorting reality.
Powered by FlippingBook