Steven Kessel, REALTOR® - YOUR STRESS-FREE GUIDE TO SELLING FSBO

Eventually, overly optimistic owners lower the price of their homes. But the bloom is off the rose; and a seller who initially was driving the transaction finds himself chasing buyers, who become fewer as the listing becomes “stale.”

2. PROPERTY ISN'T IN TIP N'T IN TIP-TOP SHAPE

Your house has only one chance to make a good impression, the best reason to make sure the property is in white-glove condition. Unfortunately, many owners can’t see the imperfections that buyers will notice right away. When you’ve lived in a home for a long time, you can overlook nail pops, floor scuffs, and cat smells you’ve become nose-blind to. You may also not notice the weeds around foundation plants, or bird poop on walkways. These are small things that make a big impression on a buyer, who presumes that you don’t care enough about your property to give it a fresh coat of paint. And if the paint is chipped, buyers reason, what else is wrong with the house?

3. MARKETING MISSTEPS (OR NO STEPS AT ALL) T ALL)

Houses don’t sell themselves. You’ve got to spread the word, whip up interest, and target people who actually want to buy a house, rather than just spend a Sunday touring other people’s home. The Multiple Listing Service (MLS) is the first-place buyers’ agents go to find a home that fits their clients’ needs. But the MLS is for realtors only, and you’ll likely have to pay a willing Broker a flat rate of $59 to $499 to get your listing into the MLS without a seller listing agreement. You would also need to agree to a buyer agent (broker) commission, more on that later. This will

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