depth and interest. • Use editing software to brighten and crop photos. Writing a great description The objective of most writing is to educate or entertain. The goal of a real estate listing to get bodies through the door. Your listing description should be concise and filled with powerful, picture-painting words that bring to life your home’s most salable qualities. In the past, that meant including a bulleted list of: • Open floor plan • Direct ocean view • Custom closets • Hardwood floors Today, however, listings are morphing into mini-narratives that create scenarios. What once read: Colonial w/ 6 BR/6.5 BA & 2 story foyer w/ marble & limestone staircase, living rm, 2 story fam rm w/ FP. Now reads: Imagine making your grand entrance down a marble/ limestone staircase, entertaining holiday guests in a two-story family room, and singing carols before a raging fire.
VENUES THAT GIVE YOU THE BIGGEST BANG FOR YOUR BUCK
Now that you’ve selected your words and pictures, it’s time to decide where to put these pearls. The National Association of Realtors® has a list of popular FSBO methods to market a home. • Yard signs: Pay a few bucks for a professionally designed
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