selling campaign. As a first step, create an online home base of sorts for your property. Make use of free blogging sites to upload videos, photos, and descriptions about your property, and create a hub of information and communication. Listing your property on one or more FSBO listing sites and then creating an MLS listing can help you reach as many people as possible. On that note, never forget to post your contact information. Once you're listing or website is live, you will have a URL that you can link to from your social media accounts. You may want to make use of Facebook and Twitter to circulate basic information about your home sale, including a link to the address of your home base page. On Facebook and Twitter, you can pass along news about your home sale, such as the date of an open house or information about an improvement you’ve made to the property, complete with links to your house’s webpage. After announcing your house is for sale, ask your friends to like, share, and retweet the information. In this way, you can quickly reach out to as many buyers as possible, including a whole host of total strangers you might never have reached without the web of social networking. HOW I CAN HELP: Marketing is my forte, and here’s what I can do for you. If you decide to list your home with me. • Place your home on the MLS so it’s seen by the most people. It’s all part of the service. • Syndicate it on the IDX so it is seen on hundreds of real estate websites. • Professional Photography. • Post on the get-results websites. • Use my knowledge of the market—which features are hot, and which are not—to advertise your home’s most 52
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