John Mastroianni 2024 Seller Guide - Blue

Social media is a vast marketplace that reaches billions of people daily.

With so many people using social media (and spending an average of 2+ hours a day on it), social media channels are a great place to market your home. A good social media presence for your home can reach millions of potential buyers with just a single click. When you list your home with me, I will feature your home on Facebook, LinkedIn, Instagram, and Twitter, where people can easily share your listing. A listing with an appealing narrative, unique description separate from the MLS, along with high-quality photos and video can increase interest in your home and help it sell faster. According to NAR: 83% of buyers’ agents said having photos for listings is more important since the beginning of the pandemic. According to NAR: 74% of buyers’ agents said the same about videos. According to NAR: 70% said virtual tours are more important in the wake of COVID-19. According to Business Insider: There are more than 8 billion daily video views on Facebook. According to Social Media Week: Consumers spend an average of 75% longer on websites with a video. According to Yahoo! Finance: Watching 1 minute of video is the equivalent to reading 1.8 million words. According to NAR: More than 7 in 10 agents said photos, videos and virtual tours have become more important due to the COVID-19 pandemic.

2024 Seller Guide

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