now seller), putting in your time, energy, and money, and also working together as a team with your real estate agent. While I can’t stress enough how crucial it is to have an agent working on your behalf and at your side, there’s still work you will need to do. Think decluttering, deep cleaning, minor home improvements, touch-ups, painting, staging, and keeping your home looking neat, tidy, and fresh from the outside. As you get older, these steps will be harder to do, which is why it’s critical to not wait too long to downsize. But these steps will all help improve your chances of selling in good time and for a good price. Further, we’ll take a look at some common mistakes sellers make, as well as the negotiation process for sellers. The rest of this chapter will deal with setting the right price for your home, and then we’ll move on to some of the most common mistakes that sellers—including sellers in your situation and life stage—make, and how to avoid them.
SETTING THE RI G THE RIGHT PRICE
Contrary to what many people assume, setting the right price for your home involves several steps, as well as many considerations you might not have considered. For example, if you’re in the position of needing to sell your home quickly, you might have to compromise on price. If a home is inherited and not in great condition (but in a great location), this will involve a completely different pricing strategy. Setting a listing price for your home is actually a strategic exercise that aligns the seller’s goals with the overall selling approach. It involves the marriage of art and science. It involves factors such as timing, location, condition, features, amenities, etc.
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