Bernie Stephan, Eco Realty - Downsizing Your Home for Retirement

home are 1) strategic pricing, and 2) an aggressive online marketing plan. We’ve discussed the importance of pricing your home correctly, starting with a Comparative Marketing Analysis (CMA). In this section, I’m going to show you how to leverage today’s technological tools to help you to advertise your home and find both interested and qualified buyers.

Recent National Association of REALTORS® (NAR) surveys report that 36% of home buyers found the home they ended up purchasing on the Internet first. Real estate agents were consulted at the same rate as the Internet, but they were not the f irst s top for buyers. Online Exposure: To be effective in marketing your home to get “leads” (or prospective buyers), you have to get exposure online. You won’t have the channels and means for the type of online exposure you need to sell your home; however, a real estate agent

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