will.
Inbound marketing: A good agent will use what’s known as “inbound marketing” to drive up leads. According to Trust Media, inbound marketing is a “strategy where businesses implement tactics to ‘get found’ by customers. [It] involves creating a dedicated website and providing valuable content for your customers, promoting your remarkable content, building customer relationships, and ‘pulling’ the customer toward you.” Even if you don’t know how to navigate a website, most buyers today do, and they use the Internet to look up properties to buy. Smart agents will have high-quality, professional websites set up to be “found” online, and they can advertise your home and its features to buyers using search criteria functions. Discuss inbound marketing with your real estate agent so you can learn more about what this entails so you can begin your online marketing plan. Internet: Approximately 90% of home buyers begin their searches for a property on the Internet. No, this is certainly not how buyers found homes decades ago, but it’s today’s technology- driven reality. Online research provides buyers with virtually unlimited information about a property. They can preview a home, research its history, and look into neighborhood statistics, schools, shopping, attractions, etc. Below are the most common online forums for real estate. If you’re not web savvy, that’s OK—while some retirees are, many others aren’t. But understand that online exposure is very important to improving your chances of selling. Try to familiarize yourself with these sites and get some help from someone who knows their way around the Internet. This can include your agent and a trusted family member. • Website: Your agent should create, build, and maintain an interactive, informative, persuasive, and user-friendly 63
Powered by FlippingBook