webpage dedicated to your home. • Facebook: Social media is for all ages, not just millennials and teenagers. If you’re not on Facebook, give it a shot. This widely used social media site can get your home’s information in front of thousands of people, vastly extending your reach and exposure. Facebook has an amazing ability to target the demographic you want, and
your agent, who should have their own Facebook business page, will know how to leverage this.
• Other Social Media: Facebook is the best social media outlet to market your home, but consider other platforms such as Instagram and Pinterest. Instagram is particularly fantastic for showcasing images of your staged home. Use your agent and family members to navigate social media if you’re a newbie. • Mobile Applications: Have you noticed that everybody is on the go these days? Use that to your advantage when marketing your home. Access to everything via mobile device is certainly on the rise; you need to ensure your home’s listing is mobile-friendly and listed on sites with easy-to-navigate mobile apps. Ask your agent for advice. Direct Mail Advertising: Not everything related to real estate is online. If you’ve been in your current home for decades, the last time you needed to sell and purchase a home likely involved “old school” marketing methods, like direct mail. But that doesn’t mean this form is obsolete! In fact, the opposite is true, and you can still use direct mail advertising to market your home today. Interestingly, millennials (the generation born between 1981 and 1996), predicted to become the largest home-buying group, often prefer direct mail! “A whopping 92% of millennials are influenced to make a purchasing decision as a result of direct 64
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