mail they received, as compared to only 78% for email,” according to Nation al Mortgage Professional Magazine’s “Mille nnials Prefer Direct Mail.” Of course, millennials aren’t the only generations you can target via direct mail advertising. You and your agent should use direct mail to your advantage when marketing your home. Be prepared for follow-up, including phone calls and face-to-face appointments. Don’t try to sell your home over the phone; rather, find out what interested buyers are looking for to see if your home is a fit, and then (with your agent) make an appointment to show the house.
Open Houses: The perfect opportunity to minimize the disruption to the seller’s life by combining many showings into one. This helps relieve the pressure on you to keep your house spotless for showings at a moment’s notice and allows interested house hunters the convenience of casually viewing a home without an appointment. An open house can also increase competition for the home. In a seller’s market, open houses can be full and busy, infusing
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