more for the sale of your home in as little time as possible.
Certainly, staging takes time, effort, money, and dedication, but it’s an important part of the home-selling process. If you have a partnership with a qualified real estate agent, they can help advise and support you in this area. The payoff will be worth it. Staging as an Investment: First, you probably want to know what your initial cost might be. A home-staging expenditure might range from 1 to 3% of the listing (asking) price of a home. However, it could result in selling the house for 5 to 10% more. That would be a $6,000 investment on a $200,000 home sale, resulting in a potential increase of $20,000 in the sale price! So, don’t think of staging as a cost; think of it as an investment! Coldwell Banker and the NAR released the following results of a survey: • Staged homes spent 50% less time on the market than homes that weren’t staged. • Staged homes sold for more than 6% above asking price. • A staging investment of 1% to 3% of the asking price generates an ROI of between 8% and 10%. • Homes staged prior to listing sold 79% faster than homes staged after listing. Start with What You Have: Don’t rush off to hire a stager or buy a bunch of new décor or rent new furniture. Start at the beginning, which is creating space. You can create more space by clearing the clutter—unnecessary items and/or furniture; repainting the rooms with a fresh coat of neutral paint; and making a few repairs. Think about what you already have that could use a few tweaks or upgrades. For example, you might decide that you need to replace flooring and carpets. Do as much as possible with what you have be fore yo u invest in new furniture, rent new pieces, 73
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