Either we think it’s far more marvelous than it actually is, or we’re so tired of it that we see it as a burden no one would ever want. Add in your hopes and dreams for what you’ll do with the money from the sale, and pricing your own home becomes a total danger zone. This is where a real estate agent is invaluable. However, it’s certainly not the only area where professional guidance can make a difference. Throughout the rest of this book, we will cover home-selling basics, including understanding the home-selling process, the pitfalls of FSBOs (for sale by owner), and common mistakes to avoid. Then, we will explore proven strategies to sell your home for more. This includes professional marketing strategies adapted for unique situations, thinking like a buyer, knowing and addressing what buyers want, and marketing in today’s online era. There are dedicated chapters on better marketing, top-quality photography, curb appeal, staging, home improvements that make sense, and negotiating. Finally, we will discuss special home-selling situations, including challenges with vacant homes, distressed properties, inherited homes, and home sales during divorce.
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