CHAPTER 5 The #1 Secret Strategy to Sell Your Home for More Before diving into advanced marketing strategies, let’s explore a high-end tactic that can help you sell your home for top dollar. The rich and famous use this secret strategy to maximize their home sales. In one case, a real estate agent saw this approach lead to a condo selling for $110,000 more than a comparable unit in the same building. Both condos were in similar condition. Neither was a bank- owned property, short sale, or distress sale. The only major difference? One seller used this secret strategy. This technique works in any market, for any type of property—single-family homes, apartments, townhouses, or condos. Sellers and agents who implement it have a better chance of securing a higher sale price.
A REAL ESTATE AGENT DISCOVERS THE SECRET
A real estate agent stumbled upon this strategy almost by accident when he met a wealthy executive looking to sell his condo. The seller was willing to hire him—on one condition: The agent had to agree to use his “secret method” to market the condo. Skeptical but intrigued, the agent agreed. They priced the condo at $854,900—significantly higher than two similar units listed at 34
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