$779,000 and $739,000. The agent doubted it would sell.
PUSHBACK FROM OTHER AGENTS
The condo received frequent showings, but no offers. Buyers walked through and left. Other agents thought the price was too high. They advised their clients to look elsewhere, citing a nearby condo selling for $100,000 less. The unit itself had no unique features—it wasn’t a penthouse or even on the top floor. The listing price seemed unrealistic.
But the owner refused to budge.
Then, after four months, everything changed.
THE BREAKTHROUGH SALE
A buyer walked in, fell in love with the condo immediately, and made an offer before finishing the tour. The agent was shocked but quickly relayed the offer to the seller. The deal closed at $849,000—a record high. The agent couldn’t believe it. Two and a half months earlier, a comparable unit had sold for $110,000 less. The sale wasn’t due to rising market trends—another unit sold for $635,000 just 28 days later, and five months after that, a similar condo sold for $650,000.
So what made the difference?
THE SECRET STRATEGY
The seller insisted on staging the condo.
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