This is the power of the 80/20 Rule.
Learn to leverage it, and you won’t have to settle for less than your asking price. Highlight a unique selling point. Buyers who fall in love don’t haggle over pricing; they make strong offers. In some cases, the 80/20 Rule can even make a sale happen without a showing—saving valuable time. THE 80/20 RULE IN ACTION: A SALE WITHOUT A SHOWING
The house in this next example had sat on the market for months.
Unlike the previous story, this home wasn’t unattractive. In fact, it was a brand-new, custom-built house. But nobody seemed to care. It sat on the market for over seven months without a single offer. The builder couldn’t understand why his beautiful new home wouldn’t sell. Frustrated, he fired his agent and hired a new one. Fortunately, the new agent understood the importance of identifying unique features. After touring the house, the agent discovered what had been overlooked: the home sat on a stunning five-acre lot. Other homes in the area were on one- to two-acre lots. This home not only had more land, but also far more privacy. The new agent shifted the focus to the lot size in the marketing materials. He described the home’s features but emphasized the spacious, private acreage. Soon, his phone rang. A buyer who was relocating had previously overlooked the listing. Now, with the new description, he was
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