very interested.
THE 80/20 RULE IN ACTION: BUYERS ARE SEARCHING FOR SPECIAL FEATURES With the added detail about the five-acre lot, this buyer didn’t hesitate. He submitted an offer from 1,000 miles away—without ever seeing the home in person.
His concern? That someone else would buy it before he could.
He feared losing the perfect house.
The sale closed in just 45 days.
The builder was amazed. His home had sat unsold for nearly eight months, and suddenly, it was gone—sight unseen, all because of the 80/20 Rule. By shifting the focus to the lot size, the real estate agent immediately captured the attention of serious buyers. The house was no longer undesirable. Instead, it became the hottest listing on the market.
SELLING TO INTERESTED BUYERS
The takeaway? Stop wasting time showing your home to people who aren’t interested. Compare your home’s features with others in the neighborhood and identify what makes yours stand out. Think about what you love about your home—what brings you joy or comfort at the end of a long day? By highlighting those unique features in your listing, you’ll attract serious buyers who are willing to pay full price—without wasting time on lowball offers.
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