CHAPTER 6 Better Marketing
Selling your home for more requires the same marketing sophistication and strategies that professional ad agencies use to sell Nike shoes, Apple products, or any other universally agreed- upon “well-marketed” product. The two most valuable tools for finding the right buyers for your home are an aggressive online marketing plan and strategic pricing. We have examined the importance of pricing. Let’s turn to how real estate is technology-driven in today’s era and how you find buyers.
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