According to recent National Association of REALTORS® (NAR) surveys, 36% of home buyers first found the home they ultimately purchased on the Internet. Real estate agents were consulted at the same rate as the Internet, but they were not the first stop for buyers. A mere 2% found homes in the local newspaper. Fully 90% of home shoppers use the Internet to search for properties using syndicated realty websites. However, even though your home can be seen from anywhere, don’t rely on exposure alone.
INBOUND MARKETING
According to Trust Media,
“Inbound Marketing is a marketing strategy where businesses implement tactics to ‘get found’ by customers. Inbound Marketing involves creating a dedicated website and providing valuable content for your customers, promoting your remarkable content, building customer relationships, and overall ‘pulling’ the customer toward you. Inbound Marketing strategies create brand awareness, improve Search Engine Optimization, create thought leadership, develop valuable customer relationships, establish credibility, and build trustworthy reputations.” About 90% of home buyers begin their house search on the Internet. To be effective, you must gain exposure online. You won’t have the channel for that exposure; however, a good real estate agent will. Your agent’s website’s main job is to capture leads, which come from traffic. How do you get traffic to a website? It’s simple: blogging. Your real estate agent should be making blog posts
41
Powered by FlippingBook