How many of your Facebook friends live in your area? How many are looking for a new house? How many are going to share your posts? Yes, they may do a courtesy share for you, once or twice, and if you’re a good friend, maybe more, but it’s only peripheral marketing. While it’s nice and could even be helpful, your social media marketing must be scientifically targeted and precise, but most importantly, sponsored, meaning with paid advertising that has the ability to reach a large audience of home buyers outside of your own network. Craigslist: This is not your mother’s Craigslist! Many people search for all sorts of things on this site: jobs, secondhand goods, and homes to rent and purchase. While not as “popular” as the social media platforms, don’t discount Craigslist as a valuable tool in marketing your home. Be sure to include photos and a link back to the listing. As a caveat, however, it’s important to note that Craigslist might expose you to people who aren’t genuinely looking to buy your home, but to conduct criminal activities. Be sure to screen all “buyers” carefully before offering them a showing and then be sure you’re not alone and have taken every precaution against theft or injury to person or property. Mobile: People are increasingly moving away from fixed Internet access on a desktop and relying instead on mobile devices such as smartphones and tablets. That’s not to say that desktop visits are obsolete, as most website visits are still performed via desktop, but access via a mobile device is definitely on the rise. The clear implication of this trend for home marketing is to ensure your listing is mobile-friendly and listed on sites with easy-to-navigate mobile applications. Again, these listings will make extensive use of photos, floor plans, and videos that depict the home at its best. If you choose to set up a standalone website, ensure that it’s either mobile-friendly
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