Most home shoppers are looking for a home that will give them a fresh start. Perhaps they’re just starting out and it’s a fresh start from apartment living, or maybe they’ve outgrown their starter home and need more room for their expanding family. On the other end of the spectrum, if the kids are grown and gone, a couple might be looking for a way to declutter their lives and downsize. There’s also the situation in which a marriage is ending in divorce and the couple must face the reality of selling what is often the single largest asset of the union. Agents and sellers appropriately staging the property for sale enhance the opportunity of selling the property for more money. Home staging takes extra time and work, again, pointing to the necessity of the home seller to invest money and sweat equity in conjunction with a great partnership with a professional real estate agent, but the payoff is well worth the effort. Staging is one of the most effective marketing tools to sell homes for more money. In today’s competitive real estate market, selling your home requires hard work and dedication. If you’re a motivated seller, you can bring your home to the marketing forefront. Creating an appealing, eye-catching home via strategic staging helps potential buyers envision themselves living in the home and is the best investment of your time and effort when selling a home. A home-staging expenditure might range from one to 3% of the listing price of a home. On the other hand, it may result in selling the house for 5 to 10% more. That would be a $6,000 investment on a $200,000 home sale, resulting perhaps in an increase of $20,000 in the sale price.
THE POWER OF STAGING
65
Powered by FlippingBook